Card sorting is a powerful tool in user research, allowing us to understand how users categorize and prioritize information. By observing participants as they group and label cards, we can gain valuable insights into their thought processes and behavior patterns. In this article, we'll explore the different card sorting techniques and how they can be applied to improve your product's user experience.
Open card sorting is a technique where participants are given a set of cards with no pre-defined categories. They are then asked to group the cards into categories that make sense to them, and label them accordingly. This method provides valuable insights into the user's natural thought processes and can help identify patterns and relationships that might not have been considered otherwise.
Closed card sorting, on the other hand, involves providing participants with pre-defined categories or labels. Participants are then asked to sort the cards into these categories. This technique is useful when there are specific categories or labels that are known to be relevant to the product or service being tested.
Hybrid card sorting combines elements of open and closed card sorting. Participants are given a set of pre-defined categories, but are also allowed to create their own categories. This technique provides a balance between the flexibility of open card sorting and the structure of closed card sorting.
In addition to card sorting, there are other techniques and considerations that can enhance the user research process.
Gathering Insights through Conversation
Quantifying User Feedback
Testing Design Changes
Observing Users in their Natural Environment
Ready to enhance your product's user experience? Contact me today to learn more about user research card sorting techniques and how they can benefit your business.
