Design thinking is a problem-solving approach that puts the needs and wants of the end-user at the forefront of the design process. It's a way of thinking that encourages creativity, empathy, and experimentation to find innovative solutions to complex problems.
The five stages of design thinking are empathize, define, ideate, prototype, and test. Each stage is designed to help designers gather insights, generate ideas, and refine solutions through a human-centered approach.
The empathize stage is all about understanding the user's needs, wants, and behaviors. Designers gather data through user research, interviews, and observations to create a deep understanding of the user's perspective.
In the define stage, designers use the insights gathered during the empathize stage to define the problem statement or opportunity statement. This statement helps to guide the design process and ensure that the solution meets the user's needs.
See how design thinking has been applied in various industries and contexts.
How design thinking can improve product design and user experience
How design thinking can drive innovation and growth in business
How design thinking can be used to solve complex social problems
How design thinking can improve learning outcomes and student engagement
Ready to learn more about design thinking? Contact us for a consultation or check out our design thinking workshops.
